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Vijay Television, the Tamil channel of Star Group, is expecting its non-fiction content to go up to almost 50 per cent of its total portfolio with the launch of the Tamil version of Big Boss, the reality show which has crossed 10 seasons in Hindi.
The Tamil channel of Star Group has seen a growth of more than 35 per cent in its gross rating points (GRP) in the past five months after it has reshaped its content, said a senior official from the company.
"We will be launching the show in mid June and right now we are gearing up with
