 "Big Boy Toyz sells huge on zero-km luxury cars as segment takes a hit")
Even as the lockdown may have resulted in a temporary blip in its business, pre-owned luxury cars player Big Boy Toyz is bullish on non-metros. Having opened its latest store in Ahmedabad after Gurgaon, Mumbai and Hyderabad, the company is looking to go beyond metros and tier-1 cities.
"Location plays a significant role in our industry. While buyers from Tier-1 cities may be interested in monetising deals where they could save big, it's mostly the aspirational buyers from the Tier-2 and -3 cities who come looking for used luxury cars for better value for money. The demand is so much
