Auto Expo 2018: Big brands opt out; is the biennial show losing its mojo?

OEMs say that after losing business and money on transition to GST and BS IV, players are cautious about investments in branding and marketing this year

India's largest automotive show, and one of the largest in the world, the '2018 Auto Expo: The Motor Show' has seen subdued interest from original equipment manufacturers (OEMs) of late -- some major names have also opted out of the show this year. While all seemed to agree that it was indeed a great show and in a diverse market like India the Auto Expo was definitely the place to be to make a mark, players felt the mind-share or the return on investment was not high given the growing costs. 

This year big names and marquee brands like the Harley