 "black friday")
Black Friday sales in India received a good response as brands dropped their prices making customers queue up outside stores where discounts were steeper.
Discounts were offered both online and offline. Most of the international brands in India offered discounts under the Black Friday Sale banner.
The Black Friday Sale started in the US on the Friday after Thanksgiving Thursday. The day typically marks the beginning of the Christmas shopping season ahead of the festival. Brands in the US typically offer deep discounts on Black Friday, but this has now picked up momentum with brands globally.
“The Black Friday Sale
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