boAt's Make-in-India plans set sail after $100-mn funding from Warburg

Currently, most of the products that the company has to offer, including headphones, earphones, smartwatches, speakers, are manufactured in China

Home-grown lifestyle brand boAt has raised $100 million from an affiliate of global PE player Warburg Pincus to create and support a manufacturing ecosystem under the Make-in-India initiative. This will enable the company to manufacture its own products in India.

According to sources, with the new fundraise – one of the highest by a start-up in the direct-to-consumer space – the company is now valued at approximately $280 million. 

The funds will be used to enhance R&D capabilities of the firm and initiate its India plans. “We have the vision to manufacture most of our products in India. We want