After being battered by the pandemic, it has been a record month for multiplex theatre operators. The Multiplex Association of India (MAI), the apex body for the industry, revealed that it has made Rs 1,500 crore in box office revenues in March, its best performance in a month ever (the best earlier was Rs 1,200 crore).
The final numbers for April are still being collated but they are expected to remain at the same level as March owing to pent-up demand. The industry believes it is now poised to hit box office revenues of Rs 15,500 crore in FY23, beating its peak performance just before the pandemic in FY20.
Kamal Gianchandani, president of the association and also head of business strategy and