Brand Alia Bhatt, at valuation of $68.1 mn, zooms on the highway

A steady stream of brand endorsements has accompanied Bhatt's meteoric rise

The recently released Kroll (earlier Duff and Phelps) Celebrity Brand Valuation Report 2021 saw Bollywood actor Alia Bhatt at the fourth position — ahead of Mahendra Singh Dhoni, Amitabh Bachchan, Deepika Padukone and also the “bhai” of Indian cinema, Salman Khan. In one year, she had jumped two slots.

At $68.1 million, Bhatt is ranked the most valuable brand among all women in Bollywood, and at 29, the youngest celebrity in the Top 10.

With two releases already this year — Gangubai Kathiawadi, which crossed the Rs 100-crore mark globally, and RRR last week — Bhatt has had a busy three months.