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Brands try to understand cost-conscious consumer, evaluate purchase pattern

Value packs, local roots, budget labels mark the new shopping trail as consumers emerge from a series of lockdowns

Topics
Coronavirus | FMCG | Online shopping

Arundhuti Dasgupta  |  Mumbai 



Consumer behaviour is being influenced by anxieties that are preying on their desire to consume and propensity to spend
Consumer behaviour is being influenced by anxieties that are preying on their desire to consume and propensity to spend

With lockdowns easing up across the country, brands are looking to step back on to the slow-grinding treadmill of consumption. And as marketers rush to understand the new consumer, a bunch of surveys and research reports are throwing up clues to the emerging mindset: budget buys, large packs and loyalty with a frugal touch is the picture they paint, of the cost-conscious post-pandemic shopper. As for the rise of local brands, expect a twist in the tale.

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First Published: Fri, July 24 2020. 06:02 IST

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