Brands try to understand cost-conscious consumer, evaluate purchase pattern

Value packs, local roots, budget labels mark the new shopping trail as consumers emerge from a series of lockdowns

Arundhuti Dasgupta | Mumbai
Last Updated at July 24, 2020 06:02 IST

Consumer behaviour is being influenced by anxieties that are preying on their desire to consume and propensity to spend

With lockdowns easing up across the country, brands are looking to step back on to the slow-grinding treadmill of consumption. And as marketers rush to understand the new consumer, a bunch of surveys and research reports are throwing up clues to the emerging mindset: budget buys, large packs and loyalty with a frugal touch is the picture they paint, of the cost-conscious post-pandemic shopper. As for the rise of local brands, expect a twist in the tale.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

MONTHLY

₹ 249

Select

ANNUAL

₹ 1799

Select

Best Offer

SMART ANNUAL

₹ 1499

₹ 1799

Opt for auto renewal and save Rs 300

Select

What you get on Business Standard Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
Pick your 5 favourite companies, get a daily email with all news updates on them.
26 years of website archives.
Preferential invites to Business Standard events.