 "Brick-and-mortar stores begin festive sales early to combat e-tailers")
The country's leading department store chains such as Shoppers Stop, Lifestyle, and Central have advanced their 'end of season sale' by a week this year as the pressure to compete with e-tailers grows.
Typically, 'end of season sale' kicks off around December 25 to take advantage of the week-long holiday between Christmas and New Year. This year, however, most chains, including the Raheja-owned Shoppers Stop, will begin the sale from December 15 itself, though Future Group (owners of Central) and Lifestyle (from the Landmark Group) will start their sales days from December 19, industry executives in the know of things said.
Shoppers
