 "Britannia")
As Britannia moves towards transforming itself into an all foods company, the biscuit-major is preparing to launch its newest offering croissants by October this year.
The company had last year formed a joint venture with Greek baker Chipita for producing and selling croissants, a segment still untapped in India.
The company said the croissants will be produced at its Ranjangaon integrated food park near Pune in Maharashtra, which is likely to be launched by August. The first line of the Rs 10-billion plant will start producing cakes, followed by biscuits, croissants and dairy products.
“We are chasing
The company had last year formed a joint venture with Greek baker Chipita for producing and selling croissants, a segment still untapped in India.
The company said the croissants will be produced at its Ranjangaon integrated food park near Pune in Maharashtra, which is likely to be launched by August. The first line of the Rs 10-billion plant will start producing cakes, followed by biscuits, croissants and dairy products.
“We are chasing
