Businesswise, we are hopping across boundaries of the box: PVR CEO and MD

The film fraternity continues to believe in the theatrical business - not just for emotional reasons but also for economic ones, says PVR Chairman

Among the last to be allowed to resume business (that too partially) after months of restrictions, Indian cinemas had to close their doors again as the second wave of Covid struck. Ajay Bijli, chairman and managing director, PVR Ltd, and Gautam Dutta, CEO of PVR Ltd, tell Veenu Sandhu that though difficult, this has been a period of introspection and innovation. Edited excerpts:
 
After the first lockdown lifted, you were repeatedly asking for cinemas to be allowed to open and then for capacity to be increased. This time the messaging from you is quite different.
 
Ajay Bijli: This