Over the past fortnight as students across the country and across age groups have been forced to rely increasingly on online learning, educational tech or edtech brands have been drawn under the spotlight. Byju’s, Toppr, upGrad and Lido Learning, among others, have seen a sharp rise in student engagement and enquiries on their platforms. And to make the most of the demand pull in the time of a countrywide lockdown, these brands have stepped in with attractive offers, extensions and a host of user engagement initiatives, hoping that this is the best time to bridge the digital gaps on internet’s educational highway.
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First Published: Wed, April 01 2020. 00:46 IST