 "mahendra singh dhoni, ipl")
Educational platform Byju holds the most recall value as the 2020 season of the Indian Premier League (IPL) reaches its peak. The Indian Institute of Human Brands (IIHB) in a survey found that Byju was the most spontaneously recalled brand on the IPL last weekend. However, its brand ambassador Shahrukh Khan trailed behind.
Meanwhile, Chennai Super Kings skipper and former Indian cricketer Mahendra Singh Dhoni holds the highest recall value among celebrities in the ongoing season. With a CELEBAR score of 82, his association with Dream 11 was very high at 79 per cent. He got 12 per cent brand
