Can Sony Pictures regain the ground it lost when IPL moved to Star?

The league has taken this viewership to its new broadcaster which spent Rs 163.47 billion to end Sony's decade-long, since-inception association with the cash-rich league

The keenly-watched cricket matches during India’s current tour of England follow the bumper viewership that FIFA World Cup Russia notched up in India. So is Sony Pictures Networks India’s (SPN) sports cluster — the broadcaster for the back-to-back tournaments and the Asian Games starting next week — ready to recover the ground it lost when STAR India won the global media rights for BCCI’s Indian Premier League (IPL) for 2018-22?
 
But before we answer that question, look at what’s at stake. Sports advertising revenue in India last year stood at Rs 73 billion, up from Rs 64 billion the