Cannes Ad Fest: Indian creativity is peaking

There is a shift to solve problem, to take on a challenge or issue and address it head-on

I've had a ringside view of the Cannes Ad Fest for years now. And I must admit that I find Indian creativity in a happy position this year. To be sure, the trend was visible to me for a few years now, but this year I believe that Indian creativity is peaking.

My basis for this assessment is the quality of work that has been entered this year. In particular, a few pieces that have my heart going out to them. And good news is that they have already won in the categories that have been declared so far.

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