Cannes Lions: India bags 9 shortlists in print, outdoor, design and mobile

The agencies, whose work has bagged these shortlists, include J Walter Thompson, Creativeland Asia, DDB Mudra, FCB India, McCann India and Ogilvy India

Indian advertising agencies made a flying start on the first day of the Cannes Lions Festival of Creativity, taking home four metals and a Grand Prix in the health care category. ‘Metal’ is industry parlance for awards.

While health care maintains its position as a metal deliverer at the Cannes Lions, Indian agencies will keep a close watch on segments such as print, outdoor, and design, considered traditional advertising categories. Awards for these segments, along with mobile advertising, will be declared on Tuesday.

Indian agencies have nine shortlisted entries in the above-mentioned categories. Work for Mercedes Benz by Creativeland Asia