Carmakers' magnificent obsession with design to capture buyer mind-space

Price is secondary in a crowded market, the individual customer is no longer buying a new set of wheels simply because it is cheap

The EVision, an electric sedan concept unveiled at the ongoing Geneva International Motor show by Tata Motors, is a reflection of a mind-space obsessed with automobile design. With its neat flowing simplistic design, flat floor sans the transmission tunnel or the central console, the concept turned out to be a show-stopper at the event.

The EVision gave a peek into what the future of automobile design holds, as designers strive to marry form with function, with an eye on disruptive trends that will manifest in the connected, autonomous, electric and hybrid spaces over the next decade and a half.