CavinKare enters D2C space with Buds and Berries personal care brand

Firm lists its signature products exclusively on Amazon; the Buds and Berries range includes Shampoos, face masks and lotions among other things

Chennai-based fast-moving consumer goods (FMCG) major CavinKare on Tuesday announced its entry into the direct-to-consumer (D2C) space through the launch of its first digital native brand, Buds and Berries, and listed its signature products exclusively on e-commerce platform Amazon.

The brand was entirely developed in-house. Commenting on this, Venkatesh Vijayaraghavan, chief executive officer and Director-FMCG, CavinKare said, “In our digital-first and digital-only business unit strategy, the launch of Buds and Berries is really exciting for us, as it provides an opportunity for a company like ours to serve consumers directly and remain relevant into the future.”

“In addition to engaging