CavinKare enters men's grooming market with launch of new brand Biker's

The firm, which expects the sector to grow 15-20% a year and hit $1.2 bn by 2024, will be competing with the likes of P&G, Hindustan Unilever, Dabur, L'Oreal and Nivea

Weeks after announcing the restructuring of its business, FMCG major CavinKare has announced its entry into the men’s grooming segment through the launch of personal care brand Biker’s.

The company expects the sector to grow at a rate of 15-20 per cent per annum and touch around $1.2 billion by 2024 and through the foray CavinKare is targeting a significant market presence in a growing category, said Venkatesh Vijayaraghavan, chief executive officer and director-FMCG, CavinKare. The Chennai-based company will be competing with the likes of Procter & Gamble, Hindustan Unilever, Dabur, L’Oreal and Nivea in the segment, with a current size