CCD starts giving out outlets as co-working spaces: Is the model scalable?

Apart from infrastructure, how can a cafe which has taken a plunge into formalising the co-working arrangments scale up operations?

Café Coffee Day (CCD) recently announced its partnership with asset-light co-working platform myHQ to provide its spaces as workspaces during certain slots. But is this alliance signaling something more than just capitalising on each other’s resources? 

Though the trend of millennials working out of cafes is itself not new, CCD, which incidentally has the widest footprint among coffee shops in the country, is one of the first to make it more formal. Despite the humble beginnings of this experiment (they have opened up 10 out of their 1,752 cafes for those who book through the myHQ app), both sides say this