CEAT Tyres aims to make deeper inroads into smaller towns and cities

To double Ceat Shoppes to 600 in 2 years as demand for personal vehicles gains traction

CEAT Tyres is looking to double the number of standalone retail outlets in the next two years as it seeks to ride on the burgeoning demand for personal mobility in smaller towns and cities, the company's top official said.

As part of the plan, the RPG Group firm will open 100   CEAT Shoppes – mostly in small towns and cities, over the next two years. The expansion, the biggest in the company's history, will take the total number of outlets to 600 from the current 300, said Arnab Banerjee, chief operating officer, CEAT Tyres.

“There is a strong preference for