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Chai Point provides office-goers freshly brewed tea across platforms

A combination of stores, delivery and dispensers have ensureds that Chai Point is India's largest organised tea retailer today

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Chai Point

Viveat Susan Pinto  |  New Delhi 

It was over many cups of tea eight years ago that 41-year-old Amuleek Singh Bijral and his Harvard Business School professor Tarun Khanna decided to start Chai Point, a company focused on delivering tea to white-collar professionals. In a largely unorganised chai or Indian tea market, estimated to be Rs 1.51 trillion in size, Bijral and Khanna were taking a huge bet.

The organised beverage retail market in India has been skewed towards coffee chains. For tea, its very ubiquity, according to experts, has been its bane. India is the world’s largest tea market, ...

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First Published: Sun, May 06 2018. 21:46 IST
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