Chai Point to foray into packaged food segment via digital route

Chai Point currently has over 65 per cent of its 175 stores up and running with per store orders already touching the pre-Covid-19 levels as it has opened new avenues for ordering

With packaged food consumption on the rise after the Covid-19 pandemic outbreak, organised tea retail chain Chai Point is brewing a digital strategy to foray into the segment.

The Saama Capital-backed company is planning to enter the direct-to-consumer packaged food segment by next month via its digital platform and e-commerce websites such as Amazon and Flipkart. Its products team has come up with over 20 items in the packaged foods and beverages segment to enhance the chai experience at home. Most of these products will be made in-house, while for some, the company has roped in third-party manufacturers.