Chevrolet goes off Indian roads: How did the automobile giant mess up

It is important to separate image from discount and at times calibrate the price-value proposition

After nearly two decades of battling recalls, low margins and global financial crises, GM finally packed up its show in India. It will no longer sell cars in the country, but continue to use it as an export hub. And with that the Chevrolet, GM’s face in the country and one of the most awarded and recognised brands in the auto universe, will take its wheels off the road. The company explained its decision saying that GM is committed to deploying its capital to higher return initiatives. “We explored many options, but determined the increased investment originally planned for India