Cleartrip to retain brand identity even after Flipkart fully acquires it

All employees to be retained even as Cleartrip works closely with Flipkart to further develop technology solutions and make travel simple for customers

E-commerce firm Flipkart has announced its proposed acquisition of Cleartrip, a leading online travel technology company. Walmart-owned Flipkart will acquire 100 per cent of Cleartrip’s shareholding, as the company further enhances its investments to strengthen its digital commerce offerings for customers.  

Under the terms of the agreement, Cleartrip operations will be acquired by Flipkart. Cleartrip will continue to operate as a separate brand. It would retain all employees while working closely with Flipkart to further develop technology solutions to make travel simple for customers.   Flipkart didn’t reveal the transaction's financial details, but the deal value is reportedly about $40 million.