Clothiers turn to anti-viral fabric, innovative means to take measurements

Raymond, one of India's largest suit makers recently re-opened most of its 1,000-plus stores across the country

Given how work from home (WFH) is shaping dress codes, the power suit seems to be going the same way as the three-martini business lunch. Back in the 1960s, ’70s and, to some extent, the ’80s, the noontime lunches embodied how movers and shakers closed big deals. Today, three-martini lunches are no longer in vogue. And it appears, crisp business suits, too, are falling out of favour — for the time being, at least.

Master tailors, textile manufacturers and custom clothiers, however, say the upcoming festive season, reinvention in the form of new collections and digital outreach are salvaging the