Co-working giant WeWork helps offbeat start-ups grow business in India

WeWork Labs will serve as a hub for early-stage start-ups and provide members access to investment, educational resources and space

Start-ups that make superfoods like plant-based nutritional powder, organic products and herbal tonics are some of the unconventional ventures that SoftBank-backed co-working giant WeWork is nurturing at its labs in India. New York-based WeWork, which was last valued at $47 billion, had unveiled its Labs initiative in India last October, starting from Gurugram. 

The company said its programme is different compared to what is being offered by firms like Google, Microsoft and Cisco. “We have firms that a venture capit­alist may not look at because it may not appear to be scalable, like a tech comp­any,” said Prabhdeep