 "James Quincey, Coca-Cola, Coke")
In a bid to revive its double-digit growth in the country, Coca-Cola is testing 20 products — both aerated and non-aerated. It is also experimenting with a profitable model of low-volume locally made beverages.
Traditionally, Coca-Cola has built a model of producing standardised products in mass. In India, after sustained growth, its global model of scale and standardised products has been its bane, slowing growth in the wake of competition from nimble local players in the non-aerated beverage segment.
This is also because of the fact that Coca-Cola does not have enough products that can take on competition.
So Hindustan
