Coca-Cola, Vodafone, others kick-start the season with discounts and offers

The common themes used by brands for their campaigns this year are sustainability, harmony and environmental awareness

A mobile gaming van, a Ganapati-on wheels travelling into small towns and villages across Maharashtra, campaigns espousing the spirit of harmony and celebration—the recently concluded 10-day long Ganapati festival saw brands get the annual festive show on the road. Many have announced special sales days, launched a new project or introduced a brand innovation, in anticipation of a burst of spending in the coming months. 

As is the case every year, brands use the Ganapati festival to engage with a wider audience and test the mood for the rest of the season. However, the brand turnout for 2018 seems weaker than