Consumer offers, aggressive sales push Maruti's retail sales by 15% in Dec

Attractive consumer offers and an aggressive sales push helped Maruti Suzuki India liquidate unsold stock and clock high double-digit growth in retail sales (to consumers) in December, said informed sources.

The automobile maker retailed a total of 214,000 units in the domestic market during the month, up 15.6 per cent over a year before. This is in sharp contrast to its dispatches to dealers, of 121,479 units (including its light commercial vehicle, the Super Carry), an increase of only 1.8 per cent over a year. Automobile companies in India traditionally only report dispatches to dealers, counting these as sales.

R S Kalsi,