Consumer companies expect strong sales revival this festival season

Fast-moving consumer goods (FMCG), consumer durables and e-commerce companies see strong sales this festival season as the impact of the Covid-19 pandemic wanes.

While consumer durables sales picked up last year itself, FMCG companies expect a stronger revival this year compared to the 2019 festival season, aided by increased rural spending due to good monsoon rains and higher rabi crop realisations. There are expectations of a good kharif crop as well. 

“The festival season looks great and the initial feedback from markets across the country has been good. There is an uptick in both urban and rural India compared to pre-pandemic levels,”