Cooking up a storm to make the most of the home-bound consumer demand

RTE-RTC players have ramped up production, distribution, and lapped up the opportunity with both hands for launching new products

food, demand, sales, FMCG, consumer, customers, coronavirus

For many, it was a battle meeting the sudden spurt in demand in the early days of the lockdown.

Anchita Ghosh New Delhi
In a group of 1,327 Indians participating in the Covid-19 Co­nsu­mer Se­ntiment Survey by BCG-Fa­cebook from Ap­ril 30-May 3, only 14 per cent said their spending on eating out would re­tu­rn to normal when there is some control over coronavirus and restaurants open up, while 39 per cent said it would take at least a few months for them to restart eating out. Also 43 per cent are expecting a de­crease in their overall spend, including eating out, over the next six months, says the report released in May.

Add all this and what you have is an unprecedented opportunity for

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First Published: Jun 21 2020 | 5:35 PM IST

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