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Cooking up a storm to make the most of the home-bound consumer demand

RTE-RTC players have ramped up production, distribution, and lapped up the opportunity with both hands for launching new products

Topics
cooking | Food labels | Haldiram's

Anchita Ghosh  |  New Delhi 



food, demand, sales, FMCG, consumer, customers, coronavirus
For many, it was a battle meeting the sudden spurt in demand in the early days of the lockdown.

In a group of 1,327 Indians participating in the Covid-19 Co­nsu­mer Se­ntiment Survey by BCG-Fa­cebook from Ap­ril 30-May 3, only 14 per cent said their spending on eating out would re­tu­rn to normal when there is some control over coronavirus and restaurants open up, while 39 per cent said it would take at least a few months for them to restart eating out. Also 43 per cent are expecting a de­crease in their overall spend, including eating out, over the next six months, says the report released in May.

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First Published: Sun, June 21 2020. 17:35 IST

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