Corporate wars: Netflix, Prime in tussle to expand, show original content

2019 could be a year of intense corporate battles. The second of a four-part series focuses on the over-the-top media services sector

When video-on-demand giants Netflix and Amazon Prime made their quiet entry into India three years ago, they were expected to be premium channels catering only to the top 5 to 10 per cent of English-speaking households. However, to everyone’s surprise, both OTT (over-the-top) players have aggressively moved to grab a larger pie of the Indian entertainment market.
 
Today, Netflix and Amazon Prime are vying with each other to invest top dollars in producing original content in Hindi and other regional Indian languages. And 2019 promises to be the year when the duo’s battle for the Indian turf reaches fever