Corporates prefer gifting vouchers than 'costly' gold this Diwali season

In July-August, the jewellery-buying sentiment was somewhat muted due to high gold prices

With gold having become 20 per cent pricier this year, corporates have shifted to vouchers for buying bullion or jewellery to appease their clients, customers, and employees this Dhanteras.

Many corporates have placed huge orders for purchase of vouchers at 10-15 per cent discount. Earlier they used to purchase gold coins — mostly in 5g, 10g, and 20g denominations — depending on contributions from each channel partner in the growth of their business. 

“The order size for Kalyan Jewellers has moved from gold to vouchers that are easy to redeem. Vouchers allow customers to buy bullion or jewellery. This year,