Covid-19 impact: Reliance Brands pushes direct sales to boost business

Through a blend of online events, video-guided tours and parties, and digital catalogues called "flipbooks", the company's sales have awakened after the easing of the lockdown.

Pavan Lall | Mumbai
Last Updated at June 29, 2020 22:53 IST

Mothercare was one of the top brands driving sales for Reliance Brands after the lockdown.

With several stores locked down and most of its products falling in the discretionary spend category, the country’s biggest luxury retail player Reliance Brands faced a zero sales scenario until it went into the direct sales mode.

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