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Covid-19 impact: Reliance Brands pushes direct sales to boost business

Through a blend of online events, video-guided tours and parties, and digital catalogues called "flipbooks", the company's sales have awakened after the easing of the lockdown.

Topics
Reliance Brands | Reliance Retail | Mukesh Ambani

Pavan Lall  |  Mumbai 



mothercare, reliance brands, brand retailers, marketing, RIL, shopping
Mothercare was one of the top brands driving sales for Reliance Brands after the lockdown.

With several stores locked down and most of its products falling in the discretionary spend category, the country’s biggest luxury retail player faced a zero sales scenario until it went into the direct sales mode.

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First Published: Mon, June 29 2020. 22:40 IST

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