February 12, 2018, Monday
Customer engagement isn't always about what she browses. Just because one has looked up an article about stress relief doesn't ...
January 15, 2018, Monday
The corporate sector needs to understand many avatars of customers to be able to ride the trends in marketing technology in 2018
April 03, 2017, Monday
Challenge for advertisers is to get brands to talk to consumers in a consistent voice across media
February 15, 2017, Wednesday
Industry seems to be back on track after experiencing a brief dip in sales due to demonetisation
January 18, 2017, Wednesday
This year will see greater focus on mobile user experience and regional content
July 18, 2016, Monday
Report noted that about 10% of brands surveyed spend more than rupees one crore annually on digital marketing
April 04, 2016, Monday
The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital ...
March 14, 2016, Monday
Mobile will be the Job No. 1 for marketers who don't want to be left behind
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