Digital Marketing

Apple challenges EU digital markets act in biggest antitrust court test

Apple's case is the most hard-hitting attack on the law, following on from an earlier defeat for ByteDance over its TikTok platform's inclusion in the DMA's scope

Expert lessons from a marketing pro

In this Manager’s Mantra episode, Ashish Tiwari shares his rich experience in marketing that spans across sectors. His suggestions can help you land into your dream marketing job

CCI widens antitrust probe against Google in online adtech segment

CCI orders a consolidated investigation into Google's online advertising practices, based on a 2024 complaint from ADIF and links it with existing antitrust cases

Brightcom Group Q4 results: PAT jumps 3-fold to ₹121 cr on higher revenues

Digital marketing and technology solutions provider Brightcom Group on Saturday said its consolidated Profit After Tax (PAT) jumped over three-fold to Rs 120.68 crore in the March quarter, compared to the year-ago period, mainly driven by higher revenues. In the quarter ended March 31, 2024 the company had reported a profit of Rs 37.46 crore, according to a company statement. Brightcom Group's operating income stood at Rs 987.48 crore in Q4FY25, up from Rs 704.60 crore in the same quarter of the previous year. For the fiscal 2024-25, the consolidated PAT for FY25 was Rs 710.03 crore, as against Rs 687.52 crore recorded in the previous fiscal year, the statement added. Brightcom achieved a consolidated operating income of Rs 5,146.66 crore, up from Rs 4,662.25 crore in FY24. The company further said that it has secured an interim relief from the Telangana High Court, which suspended certain penalties imposed by SEBI, citing a lack of prima facie evidence. Looking ahead, Brightcom

Will Jesus Christ return in 2025? Crypto enthusiasts place their bets

Believe it or not, people are placing real money on whether Jesus Christ will return to Earth in 2025. Let's understand what is driving this unusual speculation

Shark Tank Dreams? Here’s How to Fulfil them!

How do you impress the Sharks and build a standout brand? CEO of Good Monk, Amarpreet Singh Anand, shares sharp insights in this episode of Manager’s Mantra.

Ranveer Allahbadia row: Brands retreat, agencies tighten vetting process

Influencer marketing agencies are strengthening their content approval process and seeking regulatory approvals for major campaigns

CCI to intervene selectively, considering sector-specific dynamics

The annual report noted that the rapid rise of digital markets based on new business models have emerged as challenges for the regulator

The influencer economy: Brands tap social media's vast reach for marketing

The first of a two-part series delves into the bigger picture of influencer economy

Fueling Innovation and Empowering Talent:The Inspiring Journey of a Brother-Sister Duo

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Antitrust actions, EU Digital Markets Act signal end of big tech monopoly

In the past, policymakers struggled to understand the implications of the collection and processing of sensitive, personal data on previously unimaginable scales

Vertoz Delivers Strong Start to Q1 FY25 Revenue and EBIDTA at All- Time Highs, PAT sees 61.94% Growth

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Tata Motors Fleet Verse: A comprehensive digital marketplace for CVs

Fleet Verse has five key features to ensure a comprehensive and user-friendly experience for customers

As Big Tech scrambles to meet EU regulations, investigations seen as likely

The Digital Markets Act (DMA) is one of the most comprehensive regulatory actions to rein in so-called "Big Tech" and is expected to reshape the global technology industry after decades of unfettered

Apple faces 'strong action' if App Store changes fall short, says EU

In a move designed to comply with the EU's incoming Digital Markets Act (DMA), the company will soon allow software developers to distribute their apps to Apple devices via alternative stores

The online ad cookie is crumbling as Google Chrome secures privacy

Businesses rethink digital strategy as the world's most popular browser phases out a key way of tracking users

Digital Insight Research Solutions: Key Components and Strategies

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TikTok, Meta challenge Europe's new rules that crack down on digital giants

TikTok and Facebook owner Meta are filing legal challenges against new European Union rules designed to counter the dominance of digital giants and make online competition fairer by giving consumers more choice. TikTok said in a blog post Thursday that it's appealing being classified as an online "gatekeeper" by the Digital Markets Act, arguing that it's playing the role of a new competitor in social media that is taking on entrenched players. Meta said a day earlier that it disagrees with the 27-nation bloc's decision to include its Marketplace and Messenger as gateway services under the new rules, adding that it is seeking "clarification on specific points of law." The Digital Markets Act will take effect by March, with a list of dos and don'ts for big tech companies aimed at giving users more choices and threatening big penalties if they don't comply. Labeling TikTok a gatekeeper undermines the DMA's goal by protecting actual gatekeepers from newer competitors like TikTok, the .

Education ministry, Meta partner on digital skilling, entrepreneurship

As past of the partnership 500,000 entrepreneurs will gain access to Meta's digital marketing skills training over the next three years

Demand for content creators witnesses significant increase: Report

The demand for content creators and influencers witnessed a significant increase in July compared to the year-ago period, according to a report. Influencers and content creators now offer avenues for creative expression and far-reaching impact, according to the report by Indeed, which is based on job postings and job clicks on the platform from July 2022 to July 2023. As per the report, there has been a significant increase in job postings and clicks related to "content creators" and "influencers" on the global job site. Without providing the number of job postings and job clicks during the given period, the report said the demand for content creators and influencers increased by 117 per cent in July as compared to the year-ago period. "While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles," Indeed India Career Expert Saumitra Chand said. The trend is likely to