Covid triggers wave of innovations as consumers turn finicky about hygiene

From personal to home hygiene, new items succh as UV disinfectants, sanitising boxes, free-finger touch devices, DIY grooming kits gain traction

Over the past few months, Megha Ranade, 35, has been worried that the fruit and vegetables she brings home may not be safe for consumption.

Her fears have been triggered in part by the infectious nature of Covid-19, known to spread easily across surfaces. While she monitors everything that comes home, fruit and vegetables seem to escape this all. Her search ends at the foot of a fruit and veggie cleaner that she discovers online.

Ranade’s experience is something that most people have been through since the pandemic came to India. The need to tackle the spread of the disease