Crackdown on hate content reducing time spent on Facebook by 3 min: Report

Facebook's efforts to crack down on misinformation and sensational content have reduced the time spent at the leading social network eroding, researchers said Tuesday.

The average amount of time US adults spent at Facebook dropped by three minutes per day last year and will likely decrease by another minute next year, to a total of 37 minutes daily, according to the research firm eMarketer.

The report suggests that Facebook chief Mark Zuckerberg's efforts to focus on safety and remove divisive and hateful content could be having an economic impact.

"Facebook's continued loss of younger adult users, along with its focus on down-ranking clickbait