You are here: Home » Companies » News
From Ericsson to Huawei, global 5G players face a Reliance Jio challenge
IMF chief warns global economy 'not out of the woods,' dangers lurk
Business Standard

Responding to the consumer: When and how firms should react to criticism

Smart corporations don't just launch new products, they even tweak entrenched ones when need arises

Topics
crisis management | Hindustan Unilever | Unilever

Shubhomoy Sikdar 



At what point should corporations take the call to respond to criticism and what does it take to react quickly?
At what point should corporations take the call to respond to criticism and what does it take to react quickly?

When de­cided to drop the word “Fair” from the well-en­trenched Fair & Lovely, it explained its decision using the terms “inclusive” and “diverse”. That it was facing sustained criticism for promoting “fairness” as a virtue was known, but whether the Black Lives Matter movement provided a strong final nudge to take such a drastic step remained unaddressed in its communication.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.


We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, July 16 2020. 06:07 IST

.