At what point should corporations take the call to respond to criticism and what does it take to react quickly?
When Hindustan Unilever decided to drop the word “Fair” from the well-entrenched Fair & Lovely, it explained its decision using the terms “inclusive” and “diverse”. That it was facing sustained criticism for promoting “fairness” as a virtue was known, but whether the Black Lives Matter movement provided a strong final nudge to take such a drastic step remained unaddressed in its communication.
Either way, here was a company that responded to criticism taking a major step as did Nestle by taking off its instant noodles Maggi — when it faced both regulatory pressures and public outcry — in 2015 or
First Published: Jul 16 2020 | 6:07 AM IST