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Crowd-sourcing talent and funds to build a great brand identity business

Set up by two brothers, Designhill has access to quality talent across the globe that has helped it go hyper-local as well, bringing it a larger set of customers in the process

Topics
crowdfunding | Branding of products | crowdsourcing

Neha Alawadhi  |  New Delhi 



Rahul Aggarwal (Left) and Varun Aggarwal, Co-founders, Designhill
Rahul Aggarwal (Left) and Varun Aggarwal, Co-founders, Designhill

A 10-minute-long YouTube video on a collage of kick-starter design firms, asking the public for funds to bankroll the manufacturing of their products almost a decade back, had a lasting and life-changing impact on brothers Rahul and Varun Aggarwal. Hundreds of hours of research later, the two came up with Designhill, a concept that completely leverages on the crowd for not just funds but the talent pool as well.

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First Published: Tue, July 23 2019. 12:48 IST

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