Business Standard acquires RPM Fitness, three other equipment brands

Cult also recently completed a $150 million series F fundraise and had entered the unicorn club
Premium said it is also expanding the manufacturing capability which will ensure control over the end-to-end supply chain

Press Trust of India New Delhi
Fitness and wellness startup on Monday said it has acquired at-home cardio equipment brands - RPM fitness, Fitkit and Onefitplus. The deal size was not disclosed. Cult is also making a foray into outdoor bicycles business with acquisition of brand Urban Terrain.

"The brands were built and scaled by Mohit Mathur and his team at Shoora Retail, who are all joining Cult to further expand the business...Combined scale is about USD 20 million annual recurring revenue (ARR) with 100,000 units of annual sales. These smart equipment connect with smartphones which users can use to track their a virtual game

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Dec 20 2021 | 11:44 PM IST

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