Cure.Fit buys Fitness First in an all-stock deal, plans expansion

The company plans to launch a whole range of merchandise under its Cult.Fit platform by end of this year.

Bengaluru/New Delhi: From plans of going global, to launching a full range of sports apparel and merchandise, Cure.Fit, run by Myntra’s founder Mukesh Bansal and ex-Flipster Ankit Nagori, has lined up a mega growth strategy for the Indian as well as the global markets. 

The Bengaluru-based health and fitness start-up acquired premium brand Fitness First in an all-stock deal. 

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This will help the company quickly expand in the Delhi-NCR and Mumbai markets.

The deal will see Los Angeles-based asset management firm Oaktree Capital Management, which owned Fitness First, acquire minority