 "dolce and gabbana ad campaign, backlash over ad , chinese ad")
Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks.
This is hardly the first instance of brand managers thinking it’s a great idea to play with cultural stereotypes, only to be met with accusations of insensitivity or plain racism. Sometimes it’s a case of local teams not knowing what might cause offense in another country. Other times, the ad just isn’t funny – anywhere.
China’s surging economy offers the juiciest opportunities for western brands, along with big potential for
