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D2C tea brand Esah Tea raises Rs 3cr in pre-series A round from NEDFI

Esah is the first tea start-up from Assam to raise VC funding. The brand has earlier raised angel investment from SRD Group and Grant From Assam Startup & NEAT-E-Hub.

BS Reporter Mumbai

Premium

Currently, the startup is delivering to more than 25+ countries through its own D2C online store

2 min read Last Updated : Dec 20 2021 | 11:28 AM IST

Esah Tea, a D2C tea brand from artisanal small tea growers of Assam and Northeast, has raised Rs 3 core ($400,000) in its pre-series A round from NEDFI Venture Capital Ltd (NVCL). North East Venture Fund (NEVF), is a North East India focused Venture Fund and is a joint initiative of the Ministry of DoNER, NEDFI and SIDBI.

The company intends to utilise the funds in expanding the marketing and operations team. It will also use a part of the raised investment in developing new products, and launching brand stores in new geographies.

Esah is the first tea start-up from Assam to raise VC funding. The brand has earlier raised angel investment from SRD Group and Grant From Assam Startup & NEAT-E-Hub.