The company, which collects about a million litres of milk every day from 65,000 farmers spread across 6 districts in central Uttar Pradesh districts adjoining Lucknow, also unveiled its plans to set up its distribution network in Assam in the Northeast.
"We are targeting regions which have so far been left untouched by other dairy majors," company's Managing Director Jai Kumar Agarwal said.
Currently, the company has a network of over 100 distributors, 5,000 retailers and 21 exclusive company owned outlets. Its current product line spans skimmed milk, milk powder and desi ghee.
"The fresh investment of Rs 200 crore would mainly flow in the next five years towards strengthening and expanding our milk procurement and collection channels," Agarwal added.
Besides, the company has planned to diversify into new product lines, including ice creams, cheese and yoghurts to join the league major Indian dairy firms, currently dominated by Amul and Mother Dairy.
"We are also exploring the possibility of setting up a unit in Varanasi or Bihar in the next few years to cater to that region in a better fashion," Agarwal informed.
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