PremjiInvest, the family office of Wipro chairman Azim Premji, is reportedly in talks with Future group to invest $250 million in the latter's flagship company.
Future is also in talks with Amazon to sell 10 per cent stake, reports said.
"Future group is well placed to get interest of investors, whether financial or strategic investors like Amazon," said Arvind Singhal, chairman of Technopak Advisors, adding that the funds pumped in could to Biyani's consumer products business.
Kishore Biyani could not be contacted for comments.
Sanjay Badhe, an independent retail analyst, said the Premji deal would bring a great deal of respectability to the Future group.
PremjiInvest sold four per cent in Future Lifestyle Fashion to PE firm L Catterton.
Future Retail is the group’s retail arm, Future Consumer houses the FMCG vertical, while Future Lifestyle Fashions sells the fashion brands. The parent entity of the group is Future Corporate Resources. The retail group operates 2,500 stores across various formats and brands like Big Bazaar, Easyday, Brand Factory and HyperCity, among others.
 "Kishore Biyani, Future Group")