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Demonetisation damper on Emami's wholesale channel

The Kolkata-based FMCG firm is likely to post a stressed balance sheet for the first quarter of FY18

Demonetisation damper on Emami's wholesale channel
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Avishek Rakshit Kolkata
Kolkata-based Emami, producer of fast-moving consumer goods in the personal care and health care segments, is likely to post a stressed balance sheet for the first quarter (April-June) of the current financial year.

The company is also undergoing a distribution overhaul. Company Director Mohan Goenka says its wholesale channels, currently 52 per cent of its sales network, have been under stress as an after-effect of demonetisation. And this could be hit again in the near term, once the national goods and services tax (GST) takes effect.

“The southern wholesale channel particularly is on a de-stocking mode. Overall, this line of