A little over two years ago, Aegon Life Insurance Company decided to reinvent its model and go completely digital. The company's chief executive officer and managing director Vineet Arora speaks to Advait Rao Palepu on the journey, lessons and implications of going completely digital.
What were the implications of scaling down the agency business while re-inventing Aegon Life as an early mover to the omni-channel model?
Aegon Life took the digital route couple of years back and went direct-to-customer (D2C). Our sourcing channels are largely digital and we are the pioneers in offering term plans online. We service customers through

)