 "real estate, realty, developers, lenders, mumbai, construction, sales, people, flats, buildings, concrete, vendors, developers, builders")
This week, a prominent builder in Mumbai put out advertisements in newspapers, inviting people to pay only Rs 2 lakh and book a two-bedroom luxury apartment in the Sion-Wadala area, a residential locality in the central suburbs, on the occasion of Ganesh Chaturthi.
Early birds would get a free two-wheeler and the advantage of locking in the cost price at Rs 96 lakh, way lower than the Rs 1 crore-plus that is typically quoted for a two-bed flat in this area.
The realtor’s phone hasn’t stopped ringing since the ad was released.
As Anuj Puri, chairman, Anarock Consultants, puts it,
