Dish TV sets target to get 20% of subscribers to online streaming services

The company has a customer base of 23.9 million and had added around 200,000 new customers in the first quarter of the current fiscal year

Even as over-the-top (OTT) platforms are gaining momentum in the entertainment space, Dish TV, which has been banking on revenues from direct-to-home (DTH) transmission, is now focussing on upgrading 20 per cent of its customers to online streaming services in the next 18-24 months.

This year itself, the company has set a target to upgrade atleast 500,000 viewers to online streaming services and is coming up with connected set-top boxes which can stream digital content directly to the television (TV) irrespective of the TV’s functional capabilities.

“Connected set-top boxes will offer the customer to even view digital content on a